Feb 02

Does domain name affect your site ranking in search engines?

Since the last few days I’d been researching about effect of domain name on ranking in search engines such as google.
My two domains, www.mytechsearch.tk and www.mytechsearch.wordpress.com were used for comparison. I’m using dot.tk domain because it is free and has superior quality of service as compared to that of other free domain names. Also .tk extension makes my domain name sweet and short too.
.tk is a ccTLD i.e. country code top level domain while the wordpress one is a free sub domain provided by wordpress. .com domains are generic TLD like .org or .net . the ccTLD’s rank high in the country to which it belongs. For eg if my domain was www.mytechsearch.in , (.in for India) it would achieve higher rankings in India but not worldwide. But this is not absolute. Highly relevant websites always get a higher ranking no matter what is the domain extension.
The domain www.mytechsearch.wordpress.com did rank in the first page of google search results. In my previous article I had advised to go for dot.tk domains because they are absolutely free and high indexing on google but I’d like to say that when it comes to ranking internationally, you need to have a .com domain name to compete
So what’s recommended?
As my articles are directed for newbies I would always recommend you to start up with something free and later move on to paid services once you get settled and gain some experience in this field.
Another option for newbies is to start with sub domains or else wordpress or even blogger would do fine. WordPress.com provides a free account but with basic facilities only. You cannot run java/html scripts and thus you cannot put your own ads e.g. adsense
Blogger is way better when it comes to freedom but the user interface is not as developed as wordpress. So getting something for free is so very difficult. If you want to earn a free domain, then there’s a ray of light : www.freedomainfactory.com . you have to fill up some surveys and u earn points which then can redeemed for a domain name. 50 points would do it. Its advantageous for us residents as they get more surveys to complete and earning them is not difficult. But I’m not sure whether it works as I could complete 50 points since I do not have much surveys available for my country. You can check it out HERE

How does your domain extension play a role in search engine rankings?
There are 3 elements which determine rankings
1. Content
2. Domain name
3. Ip address and server location

Speaking of content, it is the single most big thing that can change the game. Using search engine optimization techniques such as tags, keywords, unique content can have a visible effect on your rankings
But let me tell you just working hard for the content is not enough. You need to consider other factors too, they are
Domain name
Your domain name : generic ones like .com, .net, .org are the top most
Then come the ccTLD’s like .co.uk, .in, .au, .us
Ip address and server location
If you want to target visitors from a particular country for e.g. India then u can use a .in domain name and also host your website in India. Obtain an Indian static ip address which will definitely boost your website’s ranking.

so decide which visitors you are targeting and chalk out an appropriate plan. remember everybody has different needs and you need to understand yours thoroughly before you make a decision



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  1. Jeffrey Smith

    Many thanks for the info, and the website truly looks impressive. What wp design are you using?

    1. Mahesh Jawahar

      THANKS a lot!! i’m using graphite!! its one of the best designs available for WP…

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  1. A beginner’s guide to win the online battle | Mytechsearch

    […] Domain name : A domain name is your address on the internet, more specifically your identity. This is how your website will be recognized and remembered. You’ll have to pay a fee to get your own domain name, though free domain names and sub-domain names are also available. Starting with a free one is always highly recommended for beginners. A few e.g. of free domain names are dot.tk (www.yourdomain.tk – isn’t it short and sweet?) co.nr, at.ua, 2ya.com etc. Chose the one which suits you the best. Read effect of domain name on search engine ranking […]

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